PPC • Digital Marketing Strategy • SEO • Analytics

Services

I help businesses grow and thrive through paid search & SEO strategies & tactics.

With over 2 decades of experience in digital marketing, I have a proven track record of delivering results in various customer acquisition and engagement channels, including Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, SEO, Analytics, Content, and Conversion Rate Optimization (CRO). I also have experience in leading, mentoring, and training marketing teams across several B2B and B2C initiatives across several industries.

How I add value.

 

  • Monthly Ad account management for Paid Search (PPC) and Paid Social (Google Ads, Meta Ads, and LinkedIn)

  • Ad Account strategy and campaign build-outs for new ad accounts or rebuilds

  • Account Audits & Reviews of Paid and Social ad accounts, website SEO, analytics, and conversion tracking

  • On-Page SEO content and metadata optimization, content strategy, and website migration support

  • Analytics, Tracking & Reporting Setup including Google Analytics (GA4) setup, custom conversion setup via Google Tag Manager, and Custom Looker Studio dashboards

  • Hands-on experience in HubSpot’s Marketing Hub and setting up custom reporting dashboards

  • SEO Content Strategy for growing and driving organic traffic to your static, evergreen pages and to ongoing new content such as blogs

  • Organic Social Strategy & Account Management for growing and driving engagement and website traffic

  • Customized monthly reporting, analysis, & recommendations on all digital marketing channels

  • Conversion and landing page recommendations plus landing page creation with tools such as Unbounce

  • Competitive research, analysis, and recommendations

  • Flexible working agreements including monthly retainers, one-time projects, or hourly/ad-hoc requests

Industry experience.

 

  • Technology/SAAS

  • Professional Services

  • E-commerce

  • Finance

  • Manufacturing

  • Healthcare

  • Travel & Tourism

  • Non-Profit

  • Higher Education

  • Legal

Recommendations.

“Monica provided the AppIt management team with insights into our Google Ads performance that we had not previously had and actionable steps we could take to improve our SEO. She was instrumental in helping us put together a strategy for our blog. Working with Monica was an absolute pleasure; she helped us step up our game heading into 2024.”

“It was truly a treat to work with Monica. She always puts her work and clients first and can handle any situation with dedication, eloquence and class. Monica also is easy to work with and makes everyone feel a part of the team. I would recommend her for any online marketing position…”

“Monica has always impressed me as someone that people want to work with...not only is she smart and passionate - but things don't fluster her. I've watched her rise through the ranks as a digital marketer and tech-savvy professional. She excels at working with teams and helping them achieve a common goal…”

“Monica is fully results focused, and operates as a mentor and guide for her team. During her leadership, she accomplished a great uplift in leads and revenue while navigating a tough and demanding market environment. She successfully deployed several innovative and forward thinking strategies...”

Skills & Qualifications Summary.

 

Best practices.

Expert in digital marketing best practices, tools, and technologies, specializing in paid search (PPC), search engine optimization (SEO), conversion rate optimization (CRO), content management, and social media.

Data driven.

Data-driven decision maker with a passion for turning analytics into actions that increase volume and revenue throughout the entire marketing and sales pipeline.

Paid Search (PPC).

Have successfully managed or overseen up to $500k per month in combined advertising spend across Google (Search, Display, Remarketing, Shopping, YouTube), Meta (Facebook & Instagram), Microsoft Advertising (Bing), and LinkedIn for both B2B and B2C/D2C lead generation and e-commerce campaigns.

 

Thought leadership.

Progressive career history demonstrating thought leadership through speaking opportunities and through the analysis and presentation of key business insights to executive-level audiences, along with providing strategic recommendations for achieving digital marketing objectives.

Tracking.

Deep understanding of web design and development standards, including experience with web analytics from implementation and maintenance via Google Tag Manager (GTM) and on-going reporting, along with other website-integrated solutions such as those for tracking, testing, marketing, and CRM (e.g. HubSpot, CallRail, Shopify, Salesforce, etc.).

Solution oriented.

Hands-on account management experience since 2003, plus previously lead marketing teams in delivering paid and other inbound marketing solutions for 50+ B2B and B2C clients on the agency side, or via direct employers as an in-house marketing leader.